98FM Show Campaign
Across 2016 and 2017, 98FM ran digital display campaigns for many shows in their weekday schedule. These included 98FM’s Big Breakfast, Dublin Talks, The Sound of the City with Barry Dunne, The Big Ride Home with Dara Quilty, and The Fix with Brian Maher.
I created a full suite of display ads to promote each of these shows. The design of the assets evolved a little over the course of the campaigns, but held mostly to the same general style.
Below is a sample of the static ads that ran over the course of the campaigns.
I also created animated ads for certain shows. Here is an example of the animated formats, converted to gif form.
