Bulmers Light: Floaty Little Devils
In early 2022, Bulmers ran a campaign named “Floaty Little Devils” to promote their Bulmers Light product. As part of this campaign a game was created which would give players the chance to win a whole host of prizes including a hot air balloon ride.
I was given the task of designing the game assets. The game involved jumping from cloud to cloud collecting apples. I had worked on games previously, but this was my first game where I created a character and made some simple sprite sheets to animate him in different states within the game.
I also created display assets and lots of social graphics across the JMG brands to promote the game.
The campaign was a huge success, with the game receiving over 20K plays in the first week. The game is no longer live, but below are some graphics, gameplay recording, and game asset designs.
