Livin Dublin is a campaign run by Lovin Dublin in partnership with AIB. The aim of the campaign is to provide prospective first time buyers with the information they need to take that first step into buying a home.
The campaign took the form of creating a content hub on the Lovin Dublin website with articles and area guides, as well as live first time buyer events.
It can be quite daunting to enter the housing market, so the aim of the content hub was to bring users on a journey which would give them the confidence to take real steps forward. This brought users from the very beginning of ‘Getting Started’, to showcasing areas in and around Co. Dublin, to attending informal informative brunches and summits, and finally (once they felt comfortable) to meet with a mortgage advisor.
My role in this campaign was to design the user journey, create all digital display and print merchandise, as well as animations for use in the video guides.
The content hub can be seen here: https://lovindublin.com/livin-dublin or you can see how it looked in the below gallery.
Here are the static display ads that I created for the campaign.
A video was made for each of the towns and areas included in the hub to work as guides. My role in the creation of these guides was to design and make all of the animations and informative overlays that would appear throughout the series. An example of one of these area guides can be seen here: