In early 2022, Bulmers ran a campaign named “Floaty Little Devils” to promote their Bulmers Light product. As part of this campaign a game was created which would give players the chance to win a whole host of prizes including a hot air balloon ride.

I was given the task of designing the game assets, as well as the social and display assets to promote it. The game involved jumping from cloud to cloud collecting apples. I had worked on games previously, but this was my first game where I created a character and made some simple sprite sheets to animate him in different states within the game.

The campaign was a huge success, with the game receiving over 20K plays in the first week. Here’s a brief recording of the game (it’s no longer live), and a few of the sprites I made.

Categories: Graphic Design