The Drop was a SPIN1038 campaign that ran for two weeks in Summer 2016. Listeners had the chance to win money every day by revealing the location of the drop zone, where the money was located.

Each morning a special hashtag was announced on air. We placed a map on our website which zoomed into the drop zone, based on how many times the hashtag was used throughout the day, until the final location revealed itself.

For this campaign I created all digital and social assets based on the original designs, and ensured the map worked as intended.


Categories: Digital Display