The Penguin
In 2024, NOW promoted the launch of The Penguin, a new TV series starring Colin Farrell that dives into the dark underworld of Gotham. To mark the premiere, NOW hosted an immersive launch event inspired by the Penguin’s lair.
For the occasion, I designed a full range of event collateral — including invitations, branded photo ops, banners, menus, drink tokens, popcorn buckets, and beer mats — all featuring cohesive NOW and The Penguin branding.
Here’s a look at how the event came together.
