Billboard Singles
Billboard Singles was a large cross-platform campaign run by SPIN 1038 in early 2018.
Through on-air and on-line promotion, the station recruited young single people who were looking for love. They narrowed the entrants down to four. These four finalists had a photo shoot, and were placed on billboards throughout the city, along with a phone number.
For the next number of weeks the four finalists were set up on dates with people who responded to their billboards.
I was the designer on this project. I created all digital, social, and print assets for this campaign.
In order to drive recruitment for the campaign I designed a full suite of display assets, as well as social graphics.
Once we had our finalists, I received images from the photographer to create the multiple print and online formats.
The print ads placed around the city were in 48-Sheet, 6-Sheet, and Metropole formats.
The campaign was extremely successful and was nominated for multiple awards. It won two Silver IMRO Awards, ‘Best in Innovation’ and ‘Best On-Air Giveaway’.
It won the Irish Print Award in the Out Of Home category for P&D Visual.
It was also nominated for ‘Best Integrated Media Strategy’ at the Digital Media Awards 2019
