In September 2022 McDonald’s ran their Monopoly campaign, and we were brought on board to help with its promotion. Our promotion involved taking to the streets with a wheel which the public could spin to win prizes. My role was to work with the McDonald’s assets to create the campaign Read more…
Billboard Singles was a large cross-platform campaign run by SPIN 1038 in early 2018. Through on-air and on-line promotion, the station recruited young single people who were looking for love. They narrowed the entrants down to four. These four finalists had a photo shoot, and were placed on billboards throughout Read more…
I visited Liverpool for a long weekend last year. While in a hotel lobby looking through the brochures for the cities attractions, I came across a small fold-out card for Everton Football Club, with a list of their fixtures for the season. It’s a very simple idea, but I immediately Read more…